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What is site optimization?

Website optimization is one of the first and most important things in SEO, where changes are made to the site that improve search engine rankings.


Why optimize your site?

Given the competition in the online industry, it is important for a website to achieve the highest search rankings in order to attract the attention of its customers. To do this, you need to optimize each page of your site for keywords and search terms.

The search engine positioning process is determined by two main components:

1. Optimization on the site

2. Off-page optimization (SEO services)


However, new studies show that site optimization techniques, such as keyword content, meta tags, anchor text, and abbreviated URLs, are very important to a search engine listing. In fact, the presence of the correct keyword in the content contributes to approx. 15.04% of search rankings. So far, the anchor text contributes to a 20% rating factor. In addition to factors such as link popularity and website relevancy, traffic data is also involved in determining search engine rankings on the site.

SEO optimization is classified mainly as in-page optimization and off-page optimization. While page optimization deals with content and keywords on the site, page optimization helps with backlinks to the site. While they are equally important to SEO, site optimization is often considered the key to creating a more user-friendly and search engine-friendly website on the web.

Importance of optimization on the site

If you plan to grab the attention of an online user, your website should contain content with the right keywords. Metadata description tags and ALT tags contribute a lot to search engine results, improving your click through rate.

By placing relevant keywords in visible and invisible Meta content, the search engine and users can quickly find the information they need. These simple methods can greatly expand your online presence. Website optimization has become a very integral part of the SEO process and crucial for improving website rankings and web traffic.